Today I received a phone call from a total stranger who lives in Michigan. Here is his story, and why it relates to successful keywording for photographers . . . . .
Lets say this person who called me is named Jim. Jim called because every year, he buys his wife a bald eagle calendar for christmas in their local community in Michigan. It’s a tradition for them. This year though, no one has bald eagle calendars, to his amazement. So he goes to the internet and types in “bald eagle calendar 2011” in Google. Who’s link shows up at the top of the list? Mine does. (If he typed in just “bald eagle calendar” sometimes last years shows up, sometimes next years shows up.) So he finds my blog (listed a few articles below) with my 40% off coupon and the link to my Lulu.com site. He loves the calendar, but he’s afraid it may not arrive in time for Christmas, so he then Google’s some more and finds my website, where he found my phone number. He called and asked if I had any bald eagle calendars I could send directly that might arrive before Christmas, and I do. He sent payment and I’ll send his calendar out tomorrow.
Now if I didn’t understand keywording, my link would not have been number 1 on Google. Jim was in a hurry, so he noticed the first link and that’s what he clicked on. I would not have gotten the lead or the sale had I not understood keywording, and the customer may not have found someone as accessible as me who could help him make his wife smile on Christmas morning. People who shop online almost always go with whoever is at the top of the search results, because it’s to much trouble to investigate all the other links that are listed. (Meaning most consumers are lazy. That’s ok, but you have to market to them understanding that.)
If you found this article about keywording for photographers helpful, please comment below, and feel free to review the rest of my blog articles for more about keywording and metadata.
(p.s. Let’s see how high on Google this article shows up when you Google “keywording for photographers”.)
Update: It’s only been 1 hour, and I’m already listed at number 6 on a Google search for “keywording for photographers”. See how that works? Now go back and study my article, and try to figure out why that happened. (I actually planned it that way, if you can’t tell. I expect it go higher after a day or so too.)